TRADER JOE’S – REBRAND

Trader Joe’s is a beloved American grocery store that is very near and dear to me, and I chose to revitalize their logo for the contemporary consumer who shops there. This project was an experimentation with branding and logo design, as well as a challenge to revamp the current logos used by Trader Joe’s while staying true to the values that they abide by.

programs used – Indesign, Illustrator, Photoshop